Faculty of Department of: COMMERCE

ii) Teaching / research experience (in years) in any other Educational Institution / University: One Year in University of Rhode Island, USA during 1992-1993

iii) Work experience other than teaching and research (in years):

a. ½ yearn in Jammu Rural Bank

b. 19 years Administrative Experience

6) Have you undergone any formal / informal training in the use of Computer, Internet, Audio Visual aids? Yes

7) Give details of the training and development programmes attended in the last five years (orientation / refresher course / any other): Not Applicable

8) Give details of the seminars / conferences / workshops attended in the last five years:

Organised by the Department / University of Jammu (Papers Presented:

Strategy for Consumer Delight in Indian Urban Banking – A Case Study of New Delhi, International Conference on Strategic Thought in The New Age Management, November 04-05, 2006, Jammu (with Jyoti Sharma).
An Evaluation of Customer Delight in Indian Banking Service, Two Day National Seminar on Challenges and Opportunities in Service Marketing, March 6-7, 2006, University of Jammu (with Jyoti Gupta).

Organised by any other University / Institution (Papers Presented:

1. Management of Rural Institutions: A Comparative Study of Marketing Orientation in JRB and SKGB, 61 All India Commerce Conference, December 27-29, 2008, Dhanwate National College, Congress Nagar, Nagpur (with Gurjeet Kaur).

2. Relationship of Customer Satisfaction and Brand Equity, 59th All India Commerce Conference, December 28-30, 2006, Andhra University Visakhapatnam (with Gurjeet Kaur and Neetu Mahajan).

3. Switching Behaviour in Indian Consumer Banking, 59th All India Commerce conference, December 28-30, 2006, Andhra University, Visakhapatnam (with Gurjeet Kaur and Neha Mahajan).

4. A Holistic Approach to Conceptualise Intellectual Capital, Two Day International Conference on Accounting and Finance, Department of Commerce, University of Calcutta, Kolkata, March 25-26, 2006 (with Hardeep Chahal).

5. Eco-Tourism Product Innovation, 58th Three Day All India Commerce Conference, Mahatma Gandhi Kashi Vidyapith, Varanasi, December 27-29, 2005, (with Sushma Mawa).

6. Paradigm Shift in Marketing Thought, 57th Three Day All India Commerce Conference, December 26-28, 2004, Devi Ahilaya Vishw Vidyalaya, Indore [with Gurjeet Koar].

7. Modern Organisation: Driving The Human Wave, 56TH Three Day All India Commerce Conference, December 25-27, 2003, North Maharashtra University, Jalgaon.

9) Have you organized any seminar / workshop / conference in the capacity of president/secretary any other during the last five years? Give details: Yes.

I. Integrated Service Marketing Approach to Sustain Competitive Advantage” during 21 & 22 March 2009 under SAP scheme of UGC.

II. A Scholars two-day Quiz Competition was organised for the Best Researcher Award on December 05, 2007 and January 12, 2008.

III. Two Day National Seminar on Challenges and Opportunities before Service Marketing on December 02-03, 2006 under SAP scheme of UGC

IV. Two Day National Seminar on Challenges and Opportunities before Service Marketing on March 06-07, 2006 under SAP scheme of UGC

V. Workshop on Research Design and Methodology on June 06-07, 2006

VI. Two Day National Seminar on Challenges and Opportunities before Service Marketing on March 14-15, 2005 under SAP scheme of UGC

10) Have you served as a resource person in workshops / seminars / conferences / training programmes during last five years? Provide details: Yes.

Marketing of Library Services in Winter School organized by Department of Library Science, University of Jammu on February 02, 2009.
Up-dating Teaching and Research in Business Education in Refresher Course organized by Academic Staff College, University of Jammu, Jammu on January 16, 2009.
Challenges before Teachers in Higher Education in Orientation Course organized by Academic Staff College, University of Jammu, Jammu on January 19, 2009
Product Identification and Selection in the Entrepreneurship Development Programme sponsored by the Department of Science and Technology, Government of India on January 17, 2009 at Government Polytechnic for Boys, Jammu .
Extension lecture on Dynamism of Consumer Behaviour to M B A students of Kota University, Kota on November 20, 2008.
Evolution of Marketing Thought, Ongoing Globalisation of Marketing Practices, and Marketing Myopia to the students and Faculty of Invertis Institutes of Management Studies, Bareilly on September 06-07, 2008.
Managerial Challenges before Entrepreneurs organized by J&K ITCO in Collaboration by the Department of mathematics, University of Jammu, Jammu on June 13, 2007.
UGC Workshop on JRF/NET in Management on April 16-20, 2007 at New Delhi
Gender Justice: Challenges before Higher Education in the Refresher Course on Dynamics of Gender Justice: Current Trend in the Department of Law, University of Jammu on August 22, 2007
Marketing of Library Services in the Refresher Course in Library Science organized by the Academic Staff College, University of Jammu, Jammu
Women Empowerment through Marketing Skill to Prospective Women Entrepreneurs MSME Development Institute, Jammu on October 15, 2007.
Inbuilt Strength of Higher Education in the Orientation Course organised by Academic Staff College, Jammu on October 18, 2007

13. Extension Lecture on Emerging Issues in Marketing in The University Commerce College, Jaipur on July 18, 2005.

14. Extension Lecture on Challenges Before Indian Financial Sector in the Department of Economic Administration and Financial Management, University of Rajasthan, Jaipur on July 18, 2005.

15. Key Note Address in a technical Session on Rural Sector Management of two Day National Seminar organized by the Department of Economic Administration and Financial Management, University of Rajasthan, Jaipur on January 10-11, 2005

16. Presidential Address in Two Day UGC National Seminar on Globalisation: Challenges before Indian Economic Sector on November 23-24, 2004 organised by Shir Khandelwal Vaish P. G. Girls College, Jaipur.

17. Key Note Address on Chaalenges before Financial Sector in a two Day UGC National Seminar on November 23-24, 2004 organised by Shri Khandelwal Vaish P. G. Girls College, Jaipur.

18. Lecture on Globalisation of Business Education in India to the Faculty of Commerce and Management in Kashmir University on October 26, 2004.

19. Key Note Address on “Emerging Scenario of Indian Business after Globalisation” in a Two Day National Seminar in Mohan Lal Sukhadia University, Udaipur, September 24-25, 2004.

20. Extension Lecture on “Current Marketing Environment in India” to the Faculty and the Students of Master of International Business in M L Sukhadia University, Udaipur on September 25, 2004.

21. Lecture on “Career in Management” in Govt. MAM College, Jammu on September 18, 2004.

22. Consumers Today: Threats and Opportunities, Two Day Workshop organized by the Govt. College for Women, Parade, Jammu on June 16, 2004.

23. Role of Computers in Accounting Profession to the students and faculty of Turning Point Computer Institute, Jammu, May 28, 2004.

24. Chairman, Technical Session on Modern Organisation: Driving Human Wave, North Maharashtra University, Jalgaon, December 25-27, 2003.

11) What are the thrust areas of your research? Service Marketing and HRM

12) Give details of research projects completed and / or ongoing projects during last five years.

a) Completed projects:

I) Major:

1. Measurement of Customer Delight in Indian Banking Services (2008) sponsored by UGC with a financial support of Rs.5,74,951-77 out of total grants of Rs.862500.

2. Strategy for Marketing Orientation in Indian Rural Banking with ICSSR financial support of Rs.104984.88 out of total grants of Rs.123600.

II) Minor: Nil

III) Any other: Nil

b) Ongoing projects:

I) Major:

1. SAP in Commerce in the thrust area of Service Marketing with a financial support of Rs.38.25 lakh from UGC for five years w e f April 2004

II) Minor: Not Applicable

III) Any other Nil

13) Have you been involved in National / International Collaborations in the last five years? If yes, give details: Yes

1. University Lousiville, Lousivelle, Kentueky, USA.

2. Orlalea College of Business California Polytechnic State University San Luis Obispo (USA).

3. Compenhagen Business School Copenhagen, Denmark.

4. Graduate School, Sripatum University, Bangkok, Thailand.

5. School of Management, Asia Institute of Technology and Graduate School, Bangkok University, Bangkok, Thailand.

6. Logistics Research Centre, Heriot-Watt University, Edinbargh, United Kengdom.

7. University of Canterbury, New Zealand.

8. Christehurch College of Education, Canterbury, New Zealand.

9. Faculty of Law and Management, University of Mauritius, Reduit, Mauritius.

10. School of Commerce, University of Adelaide Australia.

11. James Cook University, Australia.

14) Give details of books, research papers, abstracts, proceedings, theses etc. published during the last five years, giving details of papers published in refreed journals only separately. Also mention the citation index and impact factor:

Books

1. Rural Bank Marketing (2008), National Publishing House, Jaipur, pp. 173.

2. Strategic Service Marketing (2008), Ed., Wisdom Publications, Delhi, (with Hardeep Chahal), pp. 217

3. Marketing Effectiveness in Consumer Banking [2005], Wisdom Publications, Delhi, PP. 166.

4. Research Methodology in Commerce and Management [2004]. Ed., Anmol Publications, New Delhi, [with Hardeep Chahal], pp.373.

Papers

1. Paper entitled “Voyage of Marketing Thought from a Barter System to Customer Centric One” accepted for publication by (2009), (Research Institute for Business and Management, Manchester Metropolitan University Business School Manchester, UK) in its refereed journal of international repute viz. Marketing Intelligence and Planning in Vol. 27, Issue 2 2009 under joint authorship with Dr Gurjeet Kaur.

Paper entitled “An Assessment of Internal Market Orientation in Jammu and Kashmir Bank through Internal Customers Perspective” accepted for publication by IIM Lucknow in its refereed Journal of international repute viz. Metamorphosis in 2009 under joint authorship along with Gurjeet Kaur and Nitasha Seli

3. Job Satisfaction among Academicians: Effect of Gender, Status and Age (2008), Optimization – Journal of Research in Management, Vo. 01, No. 01 (July-December), pp. 3-16 (with Jeevan Jyoti Gupta).

4. Strategic Marketing for Rural Banking – A Case Study of JRB (2008) in R D Sharma and Hardeep Chahal (eds), Strategic Service Marketing, Wisdom Publications, Delhi, pp. 1-19 (with Gurjeet Kaur).

5. Customer Delight Measured through Management Judgement (2008) in R D Sharma and Hardeep Chahal (eds), Strategic Service Marketing, Wisdom Publications, Delhi, pp. 20-32 (with Jyoti Sharma).

6. Marketing Strategy for Rural Banking (2008) in R D Sharma and Hardeep Chahal, Strategic Service Marketing, Wisdom Publications, Delihi, pp. 51-63 (with Rashmi Sharma).

7. Customer Delight: A Road Map to Excellence for Banks (2007). NICE Journal of Business, Vol. 2, No. 2 (July-December), pp. 1-12 (with Jyoti Sharma).

8. Measurement of Consumer Delight in Indian Banking (2007), Gitam Journal of Management, Vol. 5, N0. 2 (April-June), pp. 130-142 (with Jyoti Sharma).

9. Job Satisfaction among School Teachers (2006), Management Review, Vol. 18, No. 4 (December), pp. 349-363 (with Jeevan Jyoti Gupta).

10. Measurement of Customer Delight in Indian Urban Consumer Banking (2006), Indian Journal of Commerce, Vol. 59, N0. 3 (July-September), pp. 61-76 (with Jyoti Sharma).

11. Does Job Satisfaction Influence Life Satisfaction or Is it the Other Way Round?, (2006), NICE Journal of Business, Vol. 1, No. 1 (January-June), pp. 27-39 (with Jeevan Jyoti).

12. Implications of Corporate Social Responsibility on Marketing Performance: A Conceptual Framework (2006), Journal of Services Research, Vol. 6, No. (April-September), pp. 205-216 (with Hardeep Chahal).

13. .Customer Delight in Indian Banking Services: Agenda For Research (2006), GITAM Journal of Management, Vol. 4, No. 1 (January-June), pp. 156-163.

14. Does Length of Employment Affect Job Satisfaction? (2005), International Journal of Management Sciences, Vol. 1, No. 2 (December), pp. 8-25, (with Jeevan Jyoti Gupta).

15. A Paradigm Shift in Marketing Thought (2005), Indian Journal of Commerce, Vol. 58, No. 3 (July-September), pp. 27-40 (with Gurjeet Kaur).

16. Does Age Really Make Job Satisfaction “U” Shaped? (2005), The Business Review, Vol. 11, No. 01 (September), pp.31-39 (with Jeevan Jyoti).

17. A Study of Managers Assessment Towards Orientation of Technology in SMEs of Jammu Industrial Clusters (2005), Proceedings of International Conference on Service Management held on March 11-12, 2005, New Delhi Organised jointly by Institute for International Management and Technology, Gurgaon and Institute for International Management and Technology, Raichak, Bengal, pp.497-506 {with Hardeep Chahal and Ruchi Kohli}

18. What Influences Job Satisfaction The Most? (2005), Business Vision, No. 1, Vol. 2 (July-December), pp. 1-26.

19. Managing Health Care Service Quality in a Primary Health Care Centre [2004], Metamorphosis – A Journal of Management Research, Indian Institute of Management, Lucknow, Vol. 3, No. 2, pp.112-131 [with Hardeep Chahal].

20. Strategy for Customer Satisfaction in Rural Banks – A Case Study of Shivalik Kshetriya Gramin Bank, Hoshiarpur [2004], Prajnan - Journal of Social and Management Sciences, National Institute of Bank Management, Pune, vol. xxxiii, No. 1 [April-June], pp. 23-45, [with Gurjeet Kaur].

21. Satisfaction and Loyalty Effect of Relationship Marketing in Indian Urban Consumer Banking [2004], in R. D. Sharma and Hardeep Chahal [eds.], Research Methodology in Commerce and Management, Anmol Publications, New Delhi, pp.30-59, [with Shweta Gupta].

22. Patient Satisfaction in Public Outpatient Health Care Services [2004], Journal of Health Management, Vol. 6, No. 1 [January-June], Sage Publications, pp. 23-45, [with Hardeep Chahal and Mahesh Gupta].

23. Customer Satisfaction in Indian Consumer Banking [2004], in R. D. Sharma and Hardeep Chahal [ed.], Research Methodology in Commerce and Management, Anmol Publications, New Delhi, pp.184-208, [with Jyoti Sharma].

24. Throughput Management Using Theory of Constraints as an Alternate to Cost Management for Sustaining Competitive Advantage [2004] in Niranjan Swain, L V L N Sarma, and Golaka C Nath [eds.], Proceedings of the International Conference 2003 on Business & Finance, Vol. 1, ICFAI Univesity Press, Hyderabad, pp.170-187, [with Hardeep Chahal].

25. Marketing Strategy for Rural Banking in Jammu District – A Case Study of Muthi Village [2004], in R. D. Sharma and Hardeep Chahal, [eds.], Research Methodology in Commerce and Management, Anmol Publications, New Delhi, pp.265-310, [with Rashmi Sharma].

26. Globalisation of Indian Higher Education [2004], Apeejay Business Review, Vol. 5, No. 01 [January-June], pp. 73-78, [with Gurjeet Kaur].

27. Small Scale Industries in J&K: Present Status (2004), The Business Milieu, Vol. 2, No. 01, pp. 15-34 (with Neetu Chopra).

28. Strategy for Entrepreneurship Development in Jammu Province [2004], in R. D. Sharma and Hardeep Chahal, [eds.], Research Methodology in Commerce and Management, Anmol Publications, New Dehli, pp.332-347, [with Neetu Chopra].

. ABSTRACTS (Select List)

1. Strategy for Consumer Delight in Indian Urban Banking – A Case Study of New Delhi (2006), Proceedings of International Conference on Strategic Thought in the New Age Management heold on Vovember 4-5, 2006 at Jammu, pp. 76-77 (with Jayoti Sharma),

2. A Paradigm Shift in Marketing Thought (2005), Indian Journal of Commerce, Vol. 58, No. 3 (July-September), pp.76-77 (with Gurjeet Kaur)

3. Modern Organisation: Driving The Human Wave [2004], Indian Journal of Commerce, vol. 57, No. 3 [July-September], pp.253-254.

4. Measurement of Customer Satisfaction in Retail Stores at Pigrimage Destination [2004], Souvenir: Strategic Imperatives for Indian Corporations, published by the Technological Institute of Textile and Sciences, Bhiwani, pp. 51-52, [with Sushma Mawa].

15) Have you generated any patents in the last five years? Give details

Copy rights of aforesaid publications.

16) Please provide a list of scholars who have qualified Ph D under your guidance in the last five years and the list of scholars being guided by you at present.

I) Degree awarded

1. Ms Pooja completed her Ph D thesis on Entrepreneurial Strategy for the Development of Small Scale Industries in Kathua District (2008), [with Neetu Andotra]. She is working as Lecturer in Commerce, Udhampur Campus of Jammu University,

2. Ms Rashmi Sharma completed her Ph D thesis on Marketing Strategy for Rural Banking in Jammu District (2008). She is working as Lecturer in Commerce, Govt Higher Secondary School Education, Jammu.

Human Resource Development in Rural Banks in Jammu Province (2006). The candidate is working as Research Officer in J & K Institute of Public Administration and Management, Jammu. Dr Jyoti Sadhu

4. Competitive Marketing Strategy for Customer Satisfaction in Indian Consumer Banking (2005). The candidate is working Lecturer in Commerce, Govt Degree College, Udhampur (with Gurjeet Kaur). Dr Jyoti Sharma

5. Effectiveness of Consumer Movement in Indian Consumer Banking, 2005. The candidate is NET qualified and thus preparing for interview for the selection as lecturer. Dr Ekta verma

II) Working

1. Management of Occupational Stress among Army Personnel: Ms Sakshi Sharma

2. Nature and Extent of Ethical Values in Retailing Practices: Mr Bodh Raj

3. Impact of Market Orientation in Indian Consumer Banking (with Gurjeet Kaur): Ms Nitasha Seli

4. Switching Behaviour in Indian Consumer Banking (with Gurjeet Kaur); Ms Neha Mahajan

5. Customer Loyalty: The Role of customer Satisfaction and Brand Equity (with Gurjeet kaur): Ms Neetu Mahajan

6. Marketing Strategies for Tourism in Jammu and Kashmir [with Gurjeet Kaur]. Ms Deepshikha

7. Financial Management in Public Sector Manufacturing Enterprises of Jammu & Kashmir State [with N. S. Gupta]. Mr Kuldip Singh Manhas

8. Strategy for Entrepreneurship Development in Jammu Province. (with Desh Bandhu Gupta) Ms Neetu chopra

9. Strategies for Job Satisfactionamong University Teachesrs in Northern India. Ms Jeevan Jyoti Gupta

17) Have you received any award / recognition for teaching / research / any other during the last five years? If yes, Please provide details.

1. Awarded the Best Business Academic of the Year (BBAY) 2005 Gold Medal for the best paper entitled “Measurement of Customer Delight in Indian Urban Consumer Banking” presented in the 58th All India Commerce Conference held at Faculty of Commerce and Management Studies, Mahatma Gandhi Vidyapith, Varanasi on December 27-29, 2005.

2. Conferred the Honour of being its Fellow by Indian Commerce Association in 2004 for his contribution to Commerce and Management.

18) Have you made any contribution towards development / change in courses during last five years? If yes, give details.

In the capacity of Convener Board of Studies in Commerce, Dr. Sharma got the course structure of all the courses in commerce pursued on the campus of Jammu University and in its affiliated colleges updated and enriched as per fast changing scenario of business education world over as well as as per university statutes and UGC norms. The quality and standard of examination and evaluation in the subject has improved a lot during his convenership. Recently the courses of study and syllabi of B. Com., M. Com., and M. Phil. have been restructured to make these one of the best compared with any top class university in the country. It is this richness of course contents, teaching and research that more than twenty M Com students have qualified NET \ JRF & KAS examinations and several have occupied top administrative and academic positions.

19) What innovations in teaching-learning process have you introduced in the last five years?

I) Quizzing on alternative days in the class

II) Seminar on alternative days in the class

III) Group discussions in the class

IV) Internal assessment tests highly objective and transparent

V) Case Study

20) Give the broad areas of consultancy services provided by you during the last five years. Give details of the nature of consultancy services and finances generated.

Only on informal basis.

21) In which areas will your expertise be available for consultancy services in the future?

Service Marketing

Human Resource Management

22) Have you made any contribution towards placement of students? Yes

23) Have you made contribution towards activation of alumni network? Yes

24) Have you made any contribution towards the extension activities of the department? If yes, please provide details.

The extension activities of the department in the form of extension lecture, acting as resource persons, organizing workshops, seminars etc are already given in item No. 09, and 10.,

25) Give details of the contribution made by you towards Department / University activities other than teaching and research.

1. Worked as Convenor in Various Flying Squad Teams and Inspection Committees for the Inspection of Internal Assessment Records in the Affiliated Colleges in Jammu Province of Jammu and Kashmir.

2. Worked as Member, University Council for the triennial period 2006-2009.

3. Worked as Member, Competent Authority for the triennial period 2006-2009.

4. Worked as Member, Swami Vishwatamanand Sarswati Degree College, Shiv Kashi, Sunderbani, Rajouri, Jammu for 2007-2008.

5. Worked as Convenor, Fund Raising Committee, 43rd Session of AIOC, October 2006.

6. Worked as Convenor, South Asian Universities Youth Festival, February 12-16, 2006.

7. Worked as Convenor, Food Committee, North Zone Youth Inter University Festival, November 29, 2005- December 04, 2005, University of Jammu.

8. Worked as Convenor, Registration Committee, 31st All India Sociological Conference held on October 25-27, 2005 at Jammu.

9. Worked as Convenor, Special Inspection Committee, Private B. Ed. Colleges, University of Jammu, 2005 (constituted on the direction of J&K High Court).

10. Worked as Convenor, B. Ed.Monitoring Committee, Private Colleges, University of Jammu, 2005.

11. Worked as Convenor, Inquary Committee, B. Ed. Answer Script Smuggling Case of Jammu University, June 2005.

12. Worked as Convenor, Special Screening Committee, New B. Ed. Colleges, Jammu Division of J&K State, 2004.

13. Worked as Convenor, Inquary Committee, Science College Question Paper Packet Theft Case, 2004.

14. Worked as Member, Over All Admission Committee, University of Jammu, 2004.

15. Worked as Member, University Prospectus Committee 2004.

26) Give details of any other positions held and committees served on at the Departmental and University levels during the last five years.

1. Rector, Kathua Campus, University of Jammu during May 30, 2006 – March 22, 2008.

2. Project Director, University Cafeteria w.e.f. August 19, 2003 to October 21, 2004.

3. Convener, Adhoc Board of Studies in Physical Education, University of Jammu w. e. f. August 06, 2002 to August 10, 2003.

4. Convener, Board of Studies in Commerce, University of Jammu during May 01, 2002 to August 04, 2006..

5. Head, Department of Commerce, University of Jammu for six and an half years during 2000-2003, 1998-99, and during 1995-97.

6. Director, C. A. Foundation Course, University of Jammu for six months.

7. Branch Manager, Jammu Rural Bank for about six months.

8. Member, University Council for the triennial period 2006-2009.

9. Convener, Board of Studies in Commerce since May 01, 2002 to August 02, 2006.

10. Member, Inspection Committee, Non Government Degree Colleges in Jammu Division, during 2000-2005.

11. Member, Management Committee, Chenab College of Education for 2001-2003

12. Member, Management Committee, MIER College of Education for 2001-2003

13. Member, Management Committee, Adarsh College of Education for 2001-2005.

14. Member, Management Committee, New Millennium National College of Education for 2001-2003.

15. Member, Syndicate for the triennial period of 1999 - 2002.

16. Member, Broad Based Committee of Distance Education for the Triennial Period 2000 - 2002.

17. Member, Inspection Committee for the Affiliated Colleges 2000.

18. Member, Subject Committee in Commerce, Directorate of Distance Education, 2000-2005.

19. Member, Standing Committee of Academic Council for the triennial period of 1999-2002, University of Jammu.

20. Member, Examination Supervision Committee for the triennial period of 1999-2002.

21. Member, Board of Inspection for the triennial period of 1999-2002.

22. Member, College Development Council for the triennial period of 1999-2002

23. Member, Academic Council during 1995-1997 and 2001-2003.

24. Member, Board of Research Studies in Commerce and Management during 1994-2001.

27) Any other information you wish to add

Prof R D Sharma [born in 1955 in SOHAL, a small Village in Kathua district of J&K] has multifaceted experience of teaching, research and extension in commerce and management, and administrative experience at different levels. He is one of the senior most faculty members of Jammu University and Senior Most Professor of Business Education in Jammu and Kashmir. Prof Sharma joined teaching profession in 1980, became Reader in 1987 and Professor in 1994. He has worked as:

1. Fulbright Visiting Professor of Business Administration, URI, USA,

2. Rector, Kathua Campus, University of Jammu,

3. Head, Department of Commerce, University of Jammu,

4. Dean, Faculty of Commerce, University of Jammu,

5. Convener, Board of Studies in Marketing Management; University of Jammu,

6. Dean Students Welfare, University of Jammu, and

7. Director Physical Education, University of Jammu.

At present, he is working as Professor of Commerce, Convener; Board of Studies in Commerce, and Coordinator; SAP in Commerce, University of Jammu, Jammu.

Besides active participation in the academic deliberations in India, Nepal, Srilanka, and China, Dr Sharma addressed the audience from more than 100 countries quite frequently in different academic meets at several US universities and completed a research project entitled “Marketing Effectiveness in American Consumer Banking” during his ten month stay as Visiting Professor at University of Rhode Island, Kingston [USA] under Fulbright Fellowship Programme 1992-1993 in Business Administration. He also visited more than 15 Chinese Universities and Institutes of Higher Learning in Management and Information Technology in 2007. He has completed two major research projects funded by UGC and one funded by ICSSR. Prof Sharma has the honour of being conferred as Fellow of Indian Commerce Association.

He has eleven books (authored: 5, edited: 6) and eighty-five papers published. His research work has been published in the refereed journals of global repute by the top class centres of excellence like:

1. Technovation, USA,

2. Research Institute for Business and Management, Manchester Metropolitan University Business School, Manchester, UK

3. Sage Publications, New Delhi, Thosand Oaks, and London

4. Institute of Management, Ahmedabad,

5. Indian Institute of Management, Lucknow,

6. Indian Institute of Management, Banglore.

7. Indian Institute of Management, Kolkata.

8. National Institute of Bank Management, Pune,

9. Tata Institute of Social Sciences, Mumbai,

10. Amity Business School, New Delhi,

11. Fore Institute of Management, New Delhi,

12. National Institute of Rural Development, Hyderabad, and

Till-date twenty-five M Phil and fifteen Ph D students have completed their research under his supervision and nine more candidates are working at different stages of their research work for these degrees in Commerce.

Similarly, besides membership on different administrative and academic bodies like University Council, Syndicate, Faculty of Commerce, Board of Studies, Academic Council, Board of Research Studies, Board of Inspection etc. invariably of both University of Jammu and University of Kashmir, Dr. Sharma remained associated with several other reputed universities and institutions of the country like University of Delhi, BHU, M D University, Guru Nanak Dev University, ICSSR, Finance and Education Ministries of J&K State, J&K Public Service Commission, UGC, AICTE etc.

With the efforts of Prof Sharma as HOD, the Department of Commerce; University of Jammu was upgraded to the level of DRS of UGC’s rare Scheme of SAP with the financial support of about Rs.38 lakh under his Coordinatorship for five years w e f April 01, 2004. With this, the total funds generated / handled by him so far through fellowship and\or research schemes and other projects for the department/university vis-à-vis for his own academic enrichment amount to $.21040 from US government and about Rs.2 Crore from GOI, State Government, Jammu University, and local sources.

Besides academic contribution, Dr Sharma has also served the teaching community as Chairman, Campus Welfare Committee, and President; Vice President; and Treasurer of Jammu University Teachers Association.

Dr Sharma has organised several academic meets like industrial visits, workshops, seminars, extension lectures, conferences etc.

1. Name of the faculty member: S.P. Gupta

2. Designation: Professor

3. Educational Qualifications: M.Com, Ph.D

4. Have you qualified

NET

SLET

Not applicable

5. i) Work experience in years in the University of Jammu:

Lecturer 9 years

Reader 10 Years

Professor 5 Years

ii) Teaching /Research experience (in years)in any other Educational Institution/University

25 years

iii) Work experience other than teaching and research ( in years)

6. Have you undergone any formal/informal training in the use of Computers, Internet, Audio visual aids?

Informal Training

7. Give details of the training and development programmes attended in the last five years(orientation/ refresher course/any other)

Nil

Name of the programme Date Organised by

8. Give details of the seminars/conferences/workshops attended in the last five years

Organised by the department/University of Jammu:

Two National Seminars held in the Department of Commerce in 2005 and 2006

One international Seminar organised by The Business School, University of Jammu.

Organised by any other University/ Institution:

9. Have you organised any seminar/workshop/conference in the capacity of president/secretary/ any other during the last five years? Give details.

Contributes as Head of the Department in organising two National Seminars in the Years- 2005 and 2006

10. Have you served as a resource person in Workshops/ Seminars/ Conferences/ training programmes during the last five years? Provide details.

11. What are the thrust areas of your research?

Financial Managemet

12. Give details of research projects completed and/or ongoing projects during the last five years.

Completed projects

Major :

Minor :

Any other :

Ongoing projects

Major :

Minor :

Any other :

13. Have you been involved in National/International collaborations in the last five years? If yes, give details.

14. Give details of books, research papers, abstracts, proceedings, thesis etc. published during the last five years, giving details of papers published in referred journals only separately. Also mention the Citation Index and impact factor.

Book on Population Growth and the Problem of Unemployment by Anmol Publishing House, New Delhi in the Year 2000

15. Have you generated any patents in the last five years? Give details.

16. Please provide a list of scholars who have qualified Ph.D under your

guidance in the last five years and the list of scholars being guided by you at present.

Nil

17. Have you received any award/recognition for teaching/ research /any other during the last five years? If yes, please provide details.

18. Have you made any contribution towards development/change in courses during last five years? If yes, give details.

Revision of Syllabi and Courses of Study at Under-Graduate and Post-Graduate level.

19. What innovations in teaching-learning process have you introduced in the last five years?

Use of computers and projectors for presentations.

20. Give the broad areas of consultancy services provided by you during the last five years. Give details of the nature of consultancy services and finances generated.

Nil

21. In which areas will your expertise be available for consultancy services in the future?

Financial Management

22. Have you made any contribution towards placement of students?

Yes

23. Have you contributed towards activation of alumni network?

24. Have you made any contribution towards the extension activities of the department ? If yes, please provide details.

Designing add-on courses in the area of Insurance for Under-Graduate Students.

25. Give details of the contribution made by you towards departmental/ University activities other than teaching and research.

26. Give details of any other position held and committees served on at the departmental and University level during the last five years.

As HOD Commerce, from January 2003 to December 2006

Presently as Dean

Presently as Member of Academic Council and other Statutory Bodies.

1. Name of the faculty member: Prof. Santosh Gupta

2. Designation: Professor

3. Educational Qualifications: DBM, M.Com, Ph.D (commerce)

4. Have you qualified

NET

SLET

Not Applicable

5. i) Work experience in years in the University of Jammu:

Lecturer 8 years

Reader 10 years

Professor 2 years 6 months

ii) Teaching /Research experience (in years)in any other Educational Institution/University

Teaching experience of 9 years in Govt. Degree College

iii) Work experience other than teaching and research ( in years)

32 years in Social work (1974-2006)

6. Have you undergone any formal/informal training in the use of Computers, Internet, Audio visual aids?

Yes

7. Give details of the training and development programmes attended in the last five years(orientation/ refresher course/any other)

As a Resource person

Name of the programme Date Organised by

Refresher Courses Commerce Department.

Management Deptt.

8. Give details of the seminars/conferences/workshops attended in the last five years

3 International Conferences, 1 International seminar, 5 National seminars and 2 All India Conferences

Organised by the department/University of Jammu: (4)

Organised by any other University/ Institution: (7)

9. Have you organised any seminar/workshop/conference in the capacity of president/secretary/ any other during the last five years? Give details.

10. Have you served as a resource person in Workshops/ Seminars/ Conferences/ training programmes during the last five years? Provide details.

Yes

11. What are the thrust areas of your research?

Human Resource Management, Entrepreneurship Development, Service Sector

12. Give details of research projects completed and/or ongoing projects during the last five years.

Completed projects

Major :

Minor : One

Any other :

Ongoing projects

Major : Applied, but not sanctioned

Minor :

Any other :

13. Have you been involved in National/International collaborations in the last five years ?If yes, give details.

Execute Member All India Commerce Association, Member Research Board, UGC Commerce panel etc.

Books Published: Human Resource Management: Concepts & Practices Deep & Deep Publications, New Delhi (2005)

Paper published:

1. Strategy for Empowerment of Women, Indian journal of Marketing. New Delhi, June 2003 (pp26-30)

2. Emerging Trends in Commerce education, University News, New Delhi, Feb 2003 (pp 3-8)

3. Training of Teachers in Higher Education-Indian Journal of Training and Development New Delhi, April-June 2002 (pp 46-53)

4. Commerce Education in New Millennium-University News, new Delhi, July 2002 (pp 8-11)

5. Empowerment and Multi-Skilling of Women-In a book on ‘Vedic Values and Corporate Excellence’ written by Prof. S.C. Dhamija & Dr. V.K. Singh . Gurukul Kangri University Haridwar (2003).

6. GLOMAD-A marketing Model for Globalizing Medical Services, an abstract was published in the souvenir released, IMSACON-2000, Clare College, Cambridge.

7. Empowerment & Multi-Skilling of Women, an abstract was published in souvenir released at International Conference 2002

Research Project:

Research Project on, Effective Entrepreneurship development in J&K State, was completed in 2000.

Paper presented at International /National Conferences

1. Attended national Seminars (3) organized at department level and presented papers.

2. International conference at Clare College, Cambridge, UK (14-16^th September 2002) and presented the paper entitled GLOMED-A Marketing Model for Globalizing Medical services.

3. Attended International Conference at Dr. Ambedkar Marathawala University at Aurangbad (15-16^th March 2002 and presented the paper-Emerging Issues in Globalization of Education.

4. Attended All India Conference at Udaipur (18-20^th Oct. 2002) and presented the paper entitled-Business Education in Changing Scenario

5. Attended International Conference on Vedic Values and Corporate excellence at Haridwar (22-24^th Feb. 2002) and presented the paper-Empowerment and Multi-Skilling of women

6. Attended national Seminar on Commerce Education organized by Charted Accountants of India at New Delhi (31-1^st feb. 2002) and presented the paper-uniform Syllabus for Commerce Education

7. Attended All India Conference at AMU Aligarh (22-24^th Dec. 2001) at Aligarh and presented the papers-HRD Climate in Higher Education-Increasing Customer Satisfaction in Health Care Services.

8. Attended National Seminar on developing Leadership for Organizational Effectiveness at APEEJAY Institute of Management, Noida and presented the paper-Strategies for Empowerment of Women for Organizational Effectiveness.

9. Attended International Workshop on Strategic Marketing by Prof. Vijay Mahajan, University of Texas USA on 18-19^th Jan. 2002.

Research Guidance Experience:

Research Topic Degree Awarded Name of the Student

1. HRD in Higher Education Ph.D Kalpana Jasrotia

2. Personnel Policies in PDD M.Phil Annupama Kaul

3. HRD in Life Insurance Corporation Ph.D Princy Bharti

4. Manpower Planning in Ph.D Menu Dhar

Telecommunication

Academic Work:

1. Member UGC Commerce panel (1997-2000) and drafted uniform syllabi for M.Com , B.Com students at National Level.

2. Member Research Board (2002-04) in HNB University, Srinagar, Uttranchal.

3. As an expert in Commerce curriculum Committee (2002-04) in HNB University Uttranchal

4. Invited as Guest Faculty for Vocational courses and MBA Classes.

5. Research Evaluation experience for D.Litt, Ph.D. Diploma degrees of various other Universities.

6. Executive member All India Commerce Association (2002-04)

7. Executive Member Indian Institute of Public Administration (1997-2000)

8. Conducted Interview and Group Discussion for Selection of BBA Students in SPMR Commerce College, Jammu.

Social Work:

1. Jammu & Kashmir State President Bharat Vikas Parishad (2005-06, 2006-07)

2. State General Secretary, Bharat Vikas Parishad (BVP) Jammu & Kashmir (2003-04, 2004-05)

3. Vice President mentally Retarded Home, Jammu (2003-05)

4. Secretary Mentally retarded Home (2001-03)

5. President Gandhi nagar Branch, BVP, Jammu (2002-2003) Zonal Representative & Counselor Attendance Promotion IIW District 307 (2000-2001)

6. Attached with many other organizations.

15. Have you generated any patents in the last five years? Give details.

16. Please provide a list of scholars who have qualified Ph.D under your

guidance in the last five years and the list of scholars being guided by you at present.

Qualified Three (Ph.D degrees)

17. Have you received any award/recognition for teaching/ research /any other during the last five years. If yes, please provide details.

18. Have you made any contribution towards development/change in courses during last five years? If yes, give details.

Yes

19. What innovations in teaching-learning process have you introduced in the last five years?

Group Discussion, Assignment, Quiz contest etc.

20. Give the broad areas of consultancy services provided by you during the last five years. Give details of the nature of consultancy services and finances generated.

21. In which areas will your expertise be available for consultancy services in the future ?

Human Resource Development, Entrepreneurial Development, Quality Management in Service Sector

22. Have you made any contribution towards placement of students?

23. Have you contributed towards activation of alumni network?

24. Have you made any contribution towards the extension activities of the department ? If yes, please provide details.

M.Com (Professional)

25. Give details of the contribution made by you towards departmental/ University activities other than teaching and research.

Counselling to students on Teacher-Student Relationship

26. Give details of any other position held and committees served on at the departmental and University level during the last five years.

Discipline Committee, Purchase Committee

1. Name of the faculty member: Prof. Desh Bandhu Gupta

2. Designation: Professor

3. Educational Qualifications:M.Com, Ph.D

4. Have you qualified

NET Yes/No

SLET Yes/No

Not Applicable

5. i) Work experience in years in the University of Jammu:

Lecturer years

Reader years

Professor years

ii) Teaching /Research experience (in years)in any other Educational Institution/University

N.A

iii) Work experience other than teaching and research ( in years)

N.A

6. Have you undergone any formal/informal training in the use of Computers, Internet, Audio visual aids?

Yes

7. Give details of the training and development programmes attended in the last five years(orientation/ refresher course/any other)

Name of the programme Date Organised by

N.A N.A N.A

8. Give details of the seminars/conferences/workshops attended in the last five years

Organized by the department/University of Jammu:

1. Conference on Special Interest tourism: An Indian Imperative Organized by Indian Institute of Tourism and travel management, Bhubaneswar, March 25, 2006.

2. National Seminar on Challenges and Opportunities in Service marketing, organized by Department of commerce, university of Jammu, March 6-7, 2006.

3. National Seminar on “Finance & Development” Department of Economic Administration & Financial management, University of Rajasthan, jaipur, January 10^th to 11^th, 2005.

4. The 57^th Annual conference of Commerce Association, Shri Gujarati Samaja, M.K.H.S. Gujarati Girls College and P.M. B. Gujarat I Commerce College, Indore, December 26^th to 28^th, 2004.

National Seminar on “Sustainable Tourism for Poverty Alleviation” Indian Institute of Tourism and Travel Management, Gwalior, February 22-23, 2003.

IX Annual conference, Indian Distance Education Association (IDEA) with a Theme “Convergence of Formal, Non-formal and distance Modes of Education: Trends and Perspectives”, Directorate of Distance Education, University of Jammu, March 13-15, 2002.

International Conference on Tourism Development community & Conservation Shaping Eco-Tourism for Third Millennium, Institute of tourism & Hotel Management, Bundelkhand University, Jhansi, India and Centre for Tourism Research & Development, Lucknow, India, February 28-March 4,2002.

XV AAOU Annual Conference, IGNOU, New Delhi, February 21-23, 2002.

Workshop on Strategic marketing Conducted by Professor Vijay Mahajan of the University of Texas at Austin, U.S.A., Department of Management Studies, University of Jammu in collaboration with the Directorate of Industries and Commerce, Government of Jammu and Kashmir, January, 18-19, 2002.

International Conference on “Tourism in the 21^st Century –Challenges and Opportunities”, Institute of Vocational Studies Master of tourism Administration, H.P. University, Summer Hill, Shimla, September, 20-21, 2001.

Seminar on WTO Related Issues, Chamber of Commerce & Industry Jammu and J&K Industrial Development corporation (SIDCO), May, 18^th, 2001.

Awareness/ Training Programme for DDE Ministerial Staff, Directorate of Distance Education, University of Jammu, April, 16^th-26^th, 2001.

Workshop on transformation of Print Materials into Self Learning Materials, Directorate of Distance Education, University of Jammu, February, 21-23, 2001.

A Number of other Local Seminars etc. attended

Organized by any other University/ Institution:

9. Have you organised any seminar/workshop/conference in the capacity of president/secretary/ any other during the last five years? Give details.

See Annexure -II

Organized National Seminar on Challenges and Opportunities in Service Marketing, 2005

Chief Reporter for IX Annual conference, Indian Distance Education Association, 2002.

Organized Ten day Awareness/Training programme for DDE Ministerial Staff, University of Jammu, 2001.

Organized Workshop on Transformation of Print Materials into Self Learning Materials, Directorate of Distance Education, University of Jammu, February, 21-23, 2001.

10. Have you served as a resource person in Workshops/ Seminars/ Conferences/ training programmes during the

last five years? Provide details.

1. Co-Chairperson in Conference on Special Interest Tourism: An Indian Imperative Organized by Indian Institute of Tourism and Travel management, Bhubaneshwar, March 25, 2006.

2. Key Speaker in National Seminar on “Finance & Development”, Department of Economic Administration & Financial Management, University of Rajasthan, Jaipur, January 10^th to 11^th, 2005.

3. Group Leader of the Group-I Sustainable Tourism-Issues & Challenges in the National Seminar on “Sustainable Tourism for Poverty Alleviation” Indian Institute of Tourism and Travel Management, Gwalior, 2003.

4. Co-Chair with Prof. Margaret Swain ;in the Technical session Host Commu8nities: Organizing People’s power and Participation in International Conference on Tourism Development Community & Conservation Shaping Eco-Tourism for Third Millennium, Institute of Tourism & Hotel management, Bundelkhand University, Jhansi, India and Centre for tourism Research & Development, Lucknow, India, 2002.

5. Chief Rapporteur for IX Annual conference, Indian Distance Education Association, 2002.

6. Organized Ten day Awareness/Training programme for DDE Ministerial Staff, University of Jammu, 2001.

7. Co-Chaired with Prof. D.S. Bhardwaj in the one of the technical session in the National Seminar on Indian Tourism -2001 & Beyond at Bundelkhand University, Jhansi, 2001.

8. Acted as resource person ;for the following organization in Refresher course/Orientation course/Training programmes/Workshops etc.

Rajasthan Public Service Commission (RPSC), Ajmer.

P.G. Department of Commerce, Kurukeshtra University, Kurukeshtra.

Institute of Vocational Studies, Master of Tourism Administration, H.P. University, Shimla.

P.G. Department of Economics, Kurukeshtra University, Kurukeshtra.

ITTM, Gwalior.

P.G.S.P.M.R. College of Commerce, Jammu.

P.G. Department of Management Studies, University of Jammu.

Directorate of Distance Education, University of Jammu.

Department of Science and Technology, Govt. of J&K.

J&K Industrial and Technical consultancy Organization Ltd.

J&K Institute of Management Public Administration and Rural Development.

NSS, University of Jammu.

Indira Gandhi National Open University (IGNOU).

Kashmir University.

Continuing Education & Extension Centre, University of Jammu.

AG Office, Jammu.

SBI Training Centre, Jammu.

Staff College University of Kashmir.

11. What are the thrust areas of your research?

Tourism

12. Give details of research projects completed and/or ongoing projects during the last five years.

Completed projects

Major :

Minor : N.A

Any other :

Ongoing projects

Major :

Minor : N.A

Any other :

13. Have you been involved in National/International collaborations in the last five years ?If yes, give details.

N.A

Book

Jammu Kashmir and Ladakh Tourism and Tourist Attraction (1989). New Delhi. (Reprint 2005).

Papers

“Tourism in Jammu Region-Problems and Prospects” (2003), in Tourism in India by Tapan K. panda and Sitikantha Mishra, Excel Books.

“Emerging Trends in Caved Pilgrimage of Jammu and Kashmir state” (2003) Tourism Development Journal, Vol. 1. No. 1, Shimla, India.

“Marketing Strategy for Pilgrimage Tourism with reference to Hotel services at Katra and Bhavan” (2002)in cultural Tourism in India by Ashok Singh, Raj Book Enterprises, Jaipur, India.

“Market-oriented Strategy for Distance Education: A Case Study of University of Jammu”, (2002) University News, Vol. 40 No. 4, Special Number on Open ;and Distance Learning in Higher Education, AIU, New Delhi.

“Process of Tourism Development and its consequences”, (2002) in Tourism in the New Millennium by S.P. Bansal, Abhishek publications Chandigarh, India.

Abstracts

Special Interest Tourism in India, Conference Proceedings of Special Interest Tourism: An Imperative, IITTM.Bhubaneswar (2006).

“Terrorism and Tourism: Some Observation” (2003) Sustainable Tourism for Poverty Alleviation IITTM, Gwalior.

15. Have you generated any patents in the last five years? Give details.

N.A

16. Please provide a list of scholars who have qualified Ph.D under your

guidance in the last five years and the list of scholars being guided by you at present.

1. Neetu Chopra (Doing Ph.D0

2. Monika (Doing Ph.D)

3. Talwinder Kaur (Doing M. Phil)

4. Pooja Gupta (Doing M. Phil)

5. Jyoti Sharma (Doing M. Phil)

6. Lata Sharma (Doing M. Phil)

7. Sukhleen Kaur (Completed M. Phil)

8. Ravi Kumar (submitted M. Phil Dissertation)

17. Have you received any award/recognition for teaching/ research /any other during the last five years. If yes, please provide details.

N.A

18. Have you made any contribution towards development/change in courses during last five years? If yes, give details.

As a member of Board of Studies new syllabus was prepared for courses at undergraduate as well as post-graduate level.

19. What innovations in teaching-learning process have you introduced in the last five years?

Case study at elementary level-Cases are being taught to explain the conceptual matter in a practical situation. Teaching is mostly based on current and daily life situations.

20. Give the broad areas of consultancy services provided by you during the last five years. Give details of the nature of consultancy services and finances generated.

N.A

21. In which areas will your expertise be available for consultancy services in the future ?

N.A

22. Have you made any contribution towards placement of students?

N.A

23. Have you contributed towards activation of alumni network?

N.A

24. Have you made any contribution towards the extension activities of the department ? If yes, please provide details.

N.A

25. Give details of the contribution made by you towards departmental/ University activities other than teaching and research.

N.A

26. Give details of any other position held and committees served on at the departmental and University level during the last five years.

1. Convener Press, Publicity and Photography in 43^rd All India Oriental Conference held at University of Jammu, 12-14 October, 2006.

2. Convener Press, Publicity and Photography in SAUFEST held at University of Jammu Feb., 12-16, 2006.

3. Convener, Committee to suggest the revised University working days/timings.

4. Convener Press, Publicity and Photography in Umang held at University of Jammu Nov., Dec., 2005.

5. Member centralized admission committee 2005.

6. Member Statute Review Committee 2001-2005.

7. As a Dean Commerce member of the Academic Council University of Jammu University of Kashmir for a triennial period 2003-06. Member of the Standing Committee of the Academic Council.

8. Member Board of Studies in commerce.

9. Member Board of Research Studies in Commerce.

10. As a member and Convener in several other committees form time to time.

1. Name of the faculty member: Hardeep Chahal

2. Designation: Reader

3. Educational Qualifications: Ph.D

4. Have you qualified

NET Yes/No

SLET Yes/No

Not Applicable

5. i) Work experience in years in the University of Jammu:

Lecturer 7 years

Reader 2 years

Professor years

ii) Teaching /Research experience (in years)in any other Educational Institution/University

Work Experience

September 2004-Till present, Reader, University of Jammu, Jammu.
April 2002-August 2004: senior Lecturer, University of Jammu, Jammu.
June 1996-April 2002: Lecturer, University of Jammu, Jammu.

iii) Work experience other than teaching and research ( in years)

September 1995-June 1996: Lecturer, S.D.A. M. College, Pathankot.
July, 1994-september, 1995: lecturer, Arya Mahilla College, Dinanagar.
May 2005-September 2005, Academic Visitor, Business school, Loughborough University, UK
October, 1999-May, 2001: Visiting Faculty, Gandhi Institute of Business and Technology, Jakarta, Indonesia.

6. Have you undergone any formal/informal training in the use of Computers, Internet, Audio visual aids?

Informal and Formal Training

Informal

Gandhi Institute of Business and Technology, Jakarta, Indonesia-MS Office
Business, School, Loughborough University-LISREL

Formal

Tata Institute of social Sciences, Mumbai- SSPSS

7. Give details of the training and development programmes attended in the last five years(orientation/ refresher course/any other)

Name of the programme Date Organised by

Training and Development Programmes

Orientation Programme for Academic Counsellors (M.Com Professional) conducted by Regional Centre, Jammu, Indira Gandhi National Open University on 15-16 December 2004.
Refresher Course conducted by University of Kashmir in collaboration with department of management Studies, University of Jammu, Jammu (February 2003).
Orientation (training) course conducted by University of Kashmir in collaboration with Department of Education, University of Jammu at Jammu (September 19956)
Attended Workshop son data Analysis in Social Sciences (Statistical Package in Social Sciences [SPSS] and Packages for Qualitative Data Analysis), Conducted by Tata Institute of social Sciences, Sion-Trombay Road, Deonar, Mumbai, 400088, from April 19-31, 2004.
Attended two-day Workshop on Strategic Marketing organized by Department of Management in collaboration with directorate of commerce and Industries from January 18-19, 2002 at Asia Hotel, Jammu.

8. Give details of the seminars/conferences/workshops attended in the last five years

Conference and Seminars: Presented papers on

University of Jammu

Organised by the department/University of Jammu:

· Analysing Service Quality-patient Loyalty Relationship Using Confirmatory Analysis Approach in National Seminar on Challenges and Opportunities in Service Marketing organized by Department of commerce, University of Jammu on December 2-3, 2006.

· Management Opinion towards impact of Information technology on the Performance of Jammu and Ludhiana Small firms in National Seminar on challenges and Opportunities in Service marketing organized by Department of commerce, University of Jammu on December 2-3, 2006.

· Effectiveness of Communication Tools and TOTP in Agriculture sector of Jammu district in National seminar on challenges and Opportunities in Service Marketing Organized by Department of Commerce, University of Jammu on December2-3, 2006

· Predicting Patient Loyalty and Service Quality Relationship: A Case Study of Civil Hospital, Ahmedabad in National seminar on Challenges Before Service sector organized by Department of Commerce, University of Jammu on March 6-7, 2006.

· ITES in Small Scale firms of Ludhiana Region in National Seminar on Challenges Before Service Sector organized by Department of commerce, University of Jammu on March 6-7, 2006.

· Analysing Agriculture Extension Services using Media Mixes for Effective TOT in Jammu in National seminar on Challenges before Service sector organized by Department of commerce, University of Jammu on March 6-7, 2006.

· Measuring Hospitals Performance through Balance Scorecard Approach in National Seminar on Marketing Opportunities and Challenges before Service sector, at Jammu, organized by Department of Commerce (DRS-SAP) on March 14-15 2005.

· A Study of Market Orientation. Employee Satisfaction in Private Health Care Sector in National Seminar on marketing Opportunities and Challenges before Service Sector, at Jammu, organized by Department of Commerce (DRS-SAP) on March 14-15 2005.

· Bridging TOT Chasm through Agriculture Extension Personnel- A Case Study of Jammu District in National Seminar on Marketing Opportunities and Challenges before Service Sector, at Jammu, organized by Department of Commerce (DRS- SAP) on March 14-15 2005.

· Measuring Service Quality in the Professional Knowledge Centres of Jammu in National Seminar on Marketing Opportunities and Challenges before Service Sector, at Jammu, organized by Department of commerce (DRS-SAP) on March 14-15 2005.

· Managers Attitude towards Technology Orientation in Chandigarh-Mohali Clusters in National Seminar on Marketing Opportunities and Challenges before Service Sector, at Jammu, organized by Department of commerce (DRS-SAP) on March 14-15 2005.

Organised by any other University/ Institution:

2^nd IIMA Conference on Research in marketing, 3-5 January 2007 (Paper accepted for presentation)
International conference in Intercultural Communication competence IIM Ahmedabad on 26-27 October, 2006.
A Hollistical Approach to Conceptualize Intellectual Capital in National Seminar in Finance and Accounts organized by Department of commerce, University of Calcutta , Kolkatta on March 25-26, 2006.
Corporate Social Responsibility and its Implications on Marketing Performance: A Conceptual Frame work in International conference on Business Performance and Corporate Social Responsibility at National Liberal Club, London, organized by Business School, Middlesex University, London on May 22, 2005.
Measuring Universities Performance Through Balanced Score Card Approach in First International Conference on Teaching and Learning in Higher Education, Centre for Development of Teaching & Learning, National University of Singapore, Singapore, Dec.1-3, 2004.
Throughput Management Using Theory of constraints as an Alternate to cost Management for Sustaining Competitive Advantage in International conference on Business and Finance held at Hyderabad, organized by ICFAI University and University of Philadelphia USA on December 15-16, 2003.
Revamping commerce Education through A-V paradigm in 55^th all India Commerce Conference held at Udaipur on 18-20 October 2002. (Paper).
Consumer Satisfaction in Health care Service on 54^th All India Conference on Commerce held at Aligarh on Dec. 22, 2001 to Dec. 24, 2001.

9. Have you organised any seminar/workshop/conference in the capacity of president/secretary/ any other during the last five years? Give details.

Seminars Organized and Attended

Seminar Coordinator for the Second National Seminar on Challenges and Opportunities before Service Marketing, organized on March 6-7, 2006.
Member of Organization Committee for organizing National Seminar on marketing Opportunities and challenges before Service sector on ;March 14-15, 2005 organized by Department of Commerce (DRS-SAP), University of Jammu, Jammu.
Member of Organizational Committee for Conducting Debate Competition on Campus on February 18, 2003 organized by Academy of Business Science.
Member of Organizational Committee in two day Workshop on Commerce Curricula held on January 10-11, 2003 organized by Academy of Business Science.

10. Have you served as a resource person in Workshops/ Seminars/ Conferences/ training programmes during the last five years? Provide details.

Resource Person

Workshop on Research Methodology, organized by Department of Commerce, University of Jammu on June 6-7, 2006 (Application of Structural Equation Modeling in Business Research)
Workshop on Research Methodology, organized by Department of Continuing Education, University of Jammu on October, 2006 (Coding, SPSS and Cluster Analysis)

11. What are the thrust areas of your research?

Interest Areas

Areas of Teaching Interest

· Service Marketing, E-Marketing, Marketing Research, Research Methodology, Management Accounting.

Areas of Research Interests

· Service Marketing, Market Orientation, Performance Measurement, Theory of constraints, Business Education, E-Commerce.

12. Give details of research projects completed and/or ongoing projects during the last five years.

Completed projects

Major :

Minor : Minor Research Project: Strategies for Increasing patient Satisfaction in Rural Health Care Units. Funded by University of Jammu (Rs. 30,000).

Any other :

Ongoing project

· CONSAT: Multi-Item Scale for Measuring Consumer Satisfaction in National Health Care Services. Major Research Project: Funded by UGC, New Delhi.(Rs. 2,08, 900) to be submitted shortly.

· Market Excellence and Business Performance in J&K.

Major :

Minor :

Any other :

13. Have you been involved in National/International collaborations in the last five years ?If yes, give details.

International Collaborative Research work

Implementing Market Orientation: Developing Formative Models of Market-Oriented Behavior” in collaboration with Dr. John Cadogan, Professor of Marketing, Department of marketing, Loughborough University, Leicestershire.
Theory of Constraints and its Implications on Marketing with Prof. Mahesh Gupta, Professor, School of Business Administration, University of Louisville, Louisville, USA as a Group Leader alongwith two other team members,
Building Formative Models in Healthcare Service Quality with Dr. Gurmeet Singh, South-pacific University, Fiji..

Book (Edited)

Research Methodology in Commerce and Management (2004), Anmol Publications, New Delhi, 369 pages (with Prof. R.D. Sharma).

Forthcoming Book

Strategic Service marketing (Edited), Wisdom Publications, New Delhi

Papers

(a) Refereed Articles

Managers Attitude Towards technology Orientation in Chandigarh-Mohall Industrial Clusters, Journal of Services Research, (2006) Vol6 (1), 125-144.
Implication of Corporate Social Responsibility on Marketing Performance: A Conceptual Framework, (2006), Journal of services Research, Vol 6 (1), 205-216.
Managing Health care Service Quality in a Primary health Care Centre, Metamorphosis- A Journal of Management Research, 2004, Vol 3 (2), 112-127.(Published by IIM Lucknow).
Patient Satisfaction in Public Outpatient Health Care Services (2004), The Journal of Health Management, Vol. 6(1), 23-45 (Published by Sage Publications).
Throughput Management Using Theory of constraints as an Alternate to Cost Management for Sustaining Competitive Advantage (2004), ICFAI Journal of Operations Management, The ICFAI University Press, Vol 3(3) 170-187 (Also in proceedings)
Rural Health Care Satisfaction and patient Satisfaction, (2003), Journal of Rural Development, Vol. 22 (July-September), 362-373 (Published b National Institute of Rural Development).
Patient Satisfaction in Government Outpatient Services in India (2003), Decisions, Vol 30 (December, 109-128 (Published by IIM, Calcutta).
Strategies for Enhancing Consumer Satisfaction in Rural health Services in J&K, (Refereed Forthcoming Articles.
A Hollistical Approach to Conceptualise Intellectual Capital in Indian Accounting Review, Department of commerce, University of Calcutta, Kolkatta.

(b) Refereed Conference Papers

A Study of Manager’s Assessment towards Orientation of technology in SMEs of Jammu Industrial Clusters (2005), in Conference proceedings of the International Conference on Services Management, Institute for International management and Technology (Oxford Brookes University), Gurgaon, India, (held on March 11-12) 497-506.
Measuring Universities Performance Through balanced Score Card Approach (2004), in Proceedings of the First International Conference on Teaching and Learning in Higher Education, Centre for Development of Teaching & learnng, national University of Singapore, Singapore, 194-199.
Throughput Management Using Theory of constraints as an Alternate to Cost Management for Sustaining Competitive Advantage, 2003, proceedings of the international Conference 2003 on Business and Finance, Vol. 1, the ICFAI University Press, 23-37.

Consumer Satisfaction in Health Care Services: A Conceptual Analysis (2002), Business Review, Vol (9), pp 52-56.
E-marketing Curriculum and its Challenges to Indian Universities, (2002), university News-A Weekly Journal of Higher Education, New Delhi (August 26-Sept 1), pp 9-13.
Consumer Satisfaction in Public health System – A Case Study (1999), journal of Social Sciences, Vol. XV, No. 4, pp. 12-24 (Published by University of Jammu).
Marketing Strategies in Health Sector (1995), Journal of Social Sciences, Vol. XII, No. 3, pp. 95-99/ (Published by University of Jammu

Non-Refereed Forthcoming Article

Maneuvers and Tribulations in Bridging E-commerce Divide in India, E-commerce Research, university of Jammu.

Articles in Edited Book

A study of Ruralities Satisfaction of Primary Health Centre in India (2004), in R.D. Sharma and Hardeep Chahal (ed.),
TOTP: A Significant Source in Enhancing farmers productivity (2004), in R.D. Sharma and Hardeep chahal (ed)., Research Methodology in Commerce and management, Anmol Publications, New Delhi, 311-331.
Impact of IT Applications on the Performance of SMEs of Northern Region (2004), in R.D. Sharma and Hardeep Chahal (ed), Research methodology in Commerce and Management, Anmol Publications, New Delhi, 348-368.

Abstracts

A-V paradigm for Revamping Commerce Education in India, (2002), the Indian Journal of Commerce, Vol 56 (3), 123.

Papers under Review

A Study on Market-orientation-Employees Satisfaction Relation in the Private Health Care Sector, Decisions, IIM, Calcutta.
Measuring Market-orientation of Private health Care Sector in Jammu City Using Dyad Approach.
Role of T & V in Bridging the Farm-practice Research Chasm in India, University of Jammu.

Working papers

· Theory of Constraints: A Systematic Approach to operationalise Market-Orientation

· Improving Market orientation at a Business Unit Level: A theory of ‘constraints Based Framework and An Application

· Service Effectiveness in Insurance Sector

15. Have you generated any patents in the last five years? Give details.

N.A

16. Please provide a list of scholars who have qualified Ph.D under your

guidance in the last five years and the list of scholars being guided by you at present.

M.Phil and Ph.D Supervision

M. Phil

Ongoing

Impact of Market Excellence on Business performance: A Case of Manufacturing Organizations of Jammu District.
Impact of Market Excellence on Business performance: A Case of Service organizations of Jammu District.
Application of Balanced Scorecard in Health Care Service Organizations: A Case Study of Government Teaching and Medical Hospital, Jammu.

Completed

Effects of Market Orientation on Business Performance in Private Health Care Sector.
Service Effectiveness in Insurance Sector: A Case Study of National Insurance Company of Jammu City.

Ph.D

Ongoing

· Brand Equity in Services: A Case of Healthcare Sector

· Significance of Transfer of Technology Process in Enhancing Farmers Productivity.

· Impact of IT Applications on the performance of Small Scale Industries: A Comparative study o Jammu and Kashmir and Punjab States.

Project Work Supervision

M.B.A (Indira Gandhi Nehru Open University, IGNOU, New Delhi)

· Analyzing Investors’ Behaviour Towards Investment Decisions.

· Distribution Strategies of Cadbury India Limited>

· Service Effectiveness of Knowledge Centers of Jammu City.

· Impact of Relationship Marketing on the Health Care Services of Jammu.

M.Com (Kashmir University)

· Consumer Satisfaction in Dental Services.

· Marketing Effectiveness in Banking Sector

Visiting Faculty

· Departemnt of Commerce and Management Studies, H.N. Garhwal University, Srinagar, Uttaranchal, India w.e.f January 2003.

· Department of computer Sciences, University of Jammu (1997-1999)

· School of Management Studies, SVDM University, Painthal, Katra (January-April 2005)

17. Have you received any award/recognition for teaching/ research /any other during the last five years. If yes, please provide details.

Awards

· Commonwealth fellowship for British Academy Awards for International Collaboration for research, 2005.

· Visiting Fellow by Gandhi Institute of Business and Technology, Jakarta, Indonesia (October 1999 to may 2001)

18. Have you made any contribution towards development/change in courses during last five years? If yes, give details.

M.Com Courses-Accounting related and E-commerce

19. What innovations in teaching-learning process have you introduced in the last five years?

Internet-based assignments along with individual group presentations and quizzes.

20. Give the broad areas of consultancy services provided by you during the last five years. Give details of the nature of consultancy services and finances generated.

21. In which areas will your expertise be available for consultancy services in the future ?

Service Marketing- Health Care Services.

22. Have you made any contribution towards placement of students?

23. Have you contributed towards activation of alumni network?

24. Have you made any contribution towards the extension activities of the department ? If yes, please provide details.

Extension Activities

· Preparation of IQAC Information, Organizations of Workshop and seminars.

· Associated with ;MBA Program, School of Business, SMDV university, Katra, Jammu), J&K, India.

· Associated with ;Migrant M. Com Program, Department of Commerce, University of Srinagar, J&K, India.

· Associated with M.Com Program, Directorate of Distance Education, University of Jammu, J&K, India.

25. Give details of the contribution made by you towards departmental/ University activities other than teaching and research.

Member of Food Committee, Harmony, South-Asian University Youth Festival, February 14-18, 2006.
Member of Food Committee, Umang North Zone Inter-University Youth Festival, November 30-December 05, 2005.
Coordinator, Youth Parliament Programme : Organized Youth parliament on Campus on May 3, 2003.
Member of Cultural Committee (Essay Writing): 2002-2003.

Give details of any other position held and committees served on at the departmental and University level during the last five years.

Department Research Committee
Purchase Committee
Admission Committee
Department Advisory Committee
Board of Studies Member

1. Name of the faculty member: Gurjeet Kaur

2. Designation: Sr. Lecturer

3. Educational Qualifications: Ph.D

4. Have you qualified

NET Yes

SLET

5. i) Work experience in years in the University of Jammu:

Lecturer 6 years

Reader years

Professor years

ii) Teaching /Research experience (in years)in any other Educational Institution/University

iii) Work experience other than teaching and research ( in years)

6. Have you undergone any formal/informal training in the use of Computers, Internet, Audio visual aids?

7. Give details of the training and development programmes attended in the last five years(orientation/ refresher course/any other)

Name of the programme Date Organised by

Orientation Course March, 2002 P.G Department of

Education, University

of Jammu

8. Give details of the seminars/conferences/workshops attended in the last five years

Organized by the department/University of Jammu:

a) Two-Day national Seminar organized by Department of commerce, University of Jammu on “Challenges and Opportunities in Services Marketing”, March 14-15, 2006.

b) Two day National Seminar organized by Department of commerce, University of Jammu on “Challenges and opportunities in Service Marketing”, March 6-7, 2006.

c) Two-Day National Seminar organized by Department f Commerce, University of Jammu on “Challenges and Opportunities in Service Marketing”, December 2-3, 2006.

d) Two-Day Workshop on “Research Design and Methodology” organized by Department of Commerce, University of Jammu, June 6-7, 2006.

Organized by any other University/ Institution:

1. 56^th All India Commerce Conference organized by Mohanlal Sukhadia University Udaipur, 2003.

9. Have you organised any seminar/workshop/conference in the capacity of president/secretary/ any other during the last five years? Give details.

Seminar/Workshop/conference in the capacity of president/secretary Coordinator of Two-Day Workshop on “Research Design and Methodology” organized by Department of Commerce, University of Jammu, June 6-7, 2006.

10. Have you served as a resource person in Workshops/ Seminars/ Conferences/ training programmes during the last five years? Provide details.

Resource person in workshop/Seminar/conference

Resource person for “Factor Analysis” in Two-Day Workshop on “Research Design and Methodology” organized by Department of Commerce, University of Jammu June 6-7, 2006.

11. What are the thrust areas of your research?

e) Marketing Management

f) Banking

12. Give details of research projects completed and/or ongoing projects during the last five years.

Completed projects

Major :

Minor :

Any other :

Ongoing projects

Major :

Minor :

Any other :

13. Have you been involved in National/International collaborations in the last five years ?If yes, give details.

List of Books, research papers etc.

Books:

1. Marketing Strategy for Indian Rural Banks in New Millennium (2002), Anmol Publications, New Delhi.

2. Marketing Effectiveness in Banking (2003), ed., Anmol Publications, New Delhi (with Prof. R.D. Sharma).

Research Papers:

1. Measurement of ;Marketing Orientation in Rural Banks through a Multi Item Scale- a Case Study of JRB (2001), PRAJNAN. National Institute of Bank Management, Pune, 30 (1), 31-58 (with prof. R.D. Sharma and Prof. Mahesh Gupta).

2. Measurement of Marketing Orientation in Rural Banks- A Case Study (2003), Indian Journal of Commerce, 56 (1), 26-35 (with Prof. R.D. Sharma).

3. Strategy for Customer Satisfaction in Rural banks- a Case Study of Shivalik Kshetriya Gramin bank, Hoshiarpur (2004), PRAJNAN, National Institute of Bank Management, Pune, 30 (1), 31-58 (with Prof. R.D. Sharma).

4. A Paradigm Shift in Marketing Thought (2005), Indian Journal of Commerce 58 (3), 27-40 (with Prof. R.D. Sharma).

15. Have you generated any patents in the last five years? Give details.

16. Please provide a list of scholars who have qualified Ph.D under your

guidance in the last five years and the list of scholars being guided by you at present.

List of Ph.D Scholars

1. Competitive Marketing Strategy for customer Satisfaction in India Consumer banking (2005), Ms Jyoti Sharma (Ph.D. Degree Awarded).

2. Marketing Strategy for tourism in Jammu and Kashmir, Ms. Deepshikha (Ph.D. registered).

17. Have you received any award/recognition for teaching/ research /any other during the last five years. If yes, please provide details.

18. Have you made any contribution towards development/change in courses during last five years? If yes, give details.

Change introduced in the Course Curriculum of B.Com. 1^st, 2^nd and 3^rd year, M. Phil and M.Com. 1^st, 2^nd, 3^rd and 4^th Semester.

19. What innovations in teaching-learning process have you introduced in the last five years?

Organized seminars, quiz and presentations through power point.

20. Give the broad areas of consultancy services provided by you during the last five years. Give details of the nature of consultancy services and finances generated.

21. In which areas will your expertise be available for consultancy services in the future ?

Marketting

22. Have you made any contribution towards placement of students?

23. Have you contributed towards activation of alumni network?

24. Have you made any contribution towards the extension activities of the department ? If yes, please provide details.

25. Give details of the contribution made by you towards departmental/ University activities other than teaching and research.

26. Give details of any other position held and committees served on at the departmental and University level during the last five years.

Remained Jammu University Teachers Association TREASURER for one year, i.e., 2003-04.

27. Any other information you may wish to add.

Attended 50^th Faculty Development Programme organized by Indian Institute of Management, Ahmedabad from 1^st November 2003 to 28^th February 2004.