Research Projects Ongoing :-

The Business School

Prof. Versha Mehta

UGC Major Project on “Antecedents of On Line Buying and its implication or Business to Consumer Electronic Commerce in India”, as Principal Investigator (Funding Rs. 5,67,000/-)

Major Research Project on “Destination Brand Positioning Analysis using Tricomponent Model of Attitude” January 2009 (Rs. 5, 55, 200/-)

Prof. Ashok Aima, Coordinator & Prof. Keshav Sharma Deputy Coordinator

“Career Award for Young Teachers-CAYT (worth Rs. 10, 50,00/-) by “The All India Council for Technical Education-AICTE” for the Financial Year 2008-2009, on “Destination Positioning Analysis for Promotion of Tourism in Violence Prone Regions.”

Centre for Hospitality and Tourism Management

Chief Investigator-Dr. Deepak Raj Gupta, Director

(a). “Developing a Typology of Service Failure and Service Recovery strategies in the Indian Tourism and Hospitality Industry-A Tourist’s Perspective”-5.83 lacs

Chief Investigator-Dr. P.S. Manhas, Associate Professor

(b). Awarded UGC Major Research Project titled “Destination Brand Positioning Analysis using Tricomponent Model of Attitude” worth Rs. 5,55,200/- (January 2009)